So i have this symposium one of our departments wants a logo for. The AE isn't here, so i don't know if abbreviations are acceptable, but i'm guessing based on past experience that it won't be. Any suggestions/inspiration on the best way to handle a logo for this: The University of Mississippi Center for Writing and Rhetoric Transitioning to College Writing. The actual symposium name is Transitioning to College Writing.
I want to say that you can do a UofM thing but know you're also dealing with people who made a long name knowing they made a long name and those people usually won't let any short cuts mess their officiousness. This is good sometimes as us designers don't get to win EVERY war.
I guess the only 'design standard' for long names is the circular logo where the name encircles the identity. That's very little help I know but it's all I can think of.
Do you have to have the University...Rhetoric in the logo? Do they have their own branding?
If it was me, I'd probably create an image device that says "transition" (chrysalis/butterfly, acorn/tree, scribble/square) as a marque with just the name of the symposium.
I would break it into chunks and then design.
The University of Mississippi Center for Writing and Rhetoric Transitioning to College Writing
A circle based design would work, also stacked would be fine. Stick the UM logo on the left, throw a rule under The University of Mississippi, maybe make the bottom line italic and there you go!
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Thanks for the suggestions! It ended up that Transition to College Writing was the main deal, but it did of course have to state it was from The University of Mississippi. I didn't see any posts after Storms, but I did—per that suggestion—offer a circle logo as one of the options, and it worked pretty well. I also had the idea to use the butterfly as an image device, which they liked.
Thanks for the suggestions!
Great. Post it up 