TwelvestoneDesign

Logo design for the Danish Corvette Club


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n-gen.dk
 
2010-06-27

This was one non paying job I would gladly do k

It took awhile and there was many many opinions, but the overall keywords given from the board of the club was: Classic cars, 60-70's style, progress, Denmark and community. I've tried to map the progress just for fun.

http://www.n-gen.dk/stuff/72corvette/cccd-logo-2.jpg First sketch, made on a night with too much bourbon.

http://www.n-gen.dk/stuff/72corvette/cccd-logo-4.jpg The logo evolved in to this because of the classic taillight on a corvette, but I didnt like the end result since it made me think of loony tunes.

I took a few elements from the earlier work and then I evolved the logo into this, much more clean but also a bit too clean for a classic car club imo. At this point I probably had 20-25 different versions of the previous logos, so many elements to work with. http://www.n-gen.dk/stuff/72corvette/cccd-logo-6.jpg

There was still missing something and the added element (the ring around the logo) gave it a lot, I was still not satisfied, but this version became the logo suggestion nr. 1 http://www.n-gen.dk/stuff/72corvette/cccd-logo-7.jpg

I burned through a development where I went from stylish to too much rock n' roll and back again. But in the end I came up with a good mix of new and old. It has the classic C3 corvette racing flags, but drawn in free hand from a picture on the cover of my Corvette Owners manual, which gave it my own touch, and this became logo suggestion nr. 2. Which was also what won after a vote 72% to 28% for logo nr. 1

http://www.n-gen.dk/stuff/72corvette/cccd-forslag-2-rentegnet.jpg

This is the evolution of the original Corvette logos through the years, which of course I used a lot for reference. http://www.n-gen.dk/stuff/72corvette/c1c5.jpg

Candy Beard
 
2010-06-27

Nice work, Sir.

Walt
 
2010-07-05

Originally posted by: mclarkson Nice work, Sir.

k

well done!

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TwelvestoneDesign

Logo design for the Danish Corvette Club