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Logo critique


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Big Ern
 
2010-03-05

Hey y'all,

Created my first logo in ages. It's for an urban cycling blog I'm creating glueanddogfood.com.

All comments welcome. I already know what you're going to say about the font, but at present, this logo is only for use on the web. But go ahead and say it anyway k

http://robcutforth.com/images/gdflogo.gif

Thanks guys!

rogue_designer
 
2010-03-05

I think having the green outline on the typeface is unnecessary. It just makes it look diseased, instead of grungy. Maybe boost the type size a bit, to center it within the tire/gear. That will help legibility at smaller sizes.

Is that a tire? or a gear? unclear. Also shock/forks? they look like motorcycle forks to me, not bike. But that's just me, I've never had shocks on a bicycle.

Big Ern
 
2010-03-05

I've tried it without the the green text outline and you're right, much better.

I know exactly what you mean about the tire/gear thing. It's meant to be a tire. I've tried making the knobs smaller and I've also tried squaring off the corners... but it always seems to look like a gear. Which is not the end of the world, as that is a perfectly reasonable thing to be in a bike logo, but I want it to look more like a tire... suggestions welcome.

Those are definitely bicycle shocks, motorcycle shocks are much beefier.

Cheers r_d

Big Ern
 
2010-03-05

http://robcutforth.com/images/gdflogo2.gif

Does that look more like a tire?

Technomancer
 
2010-03-05

No - the first was more like a tyre.

arigato
 
2010-03-05

I think the 2nd looks more like a tire.

I'm strongly unconvinced by the green teeth and there seems to be conflicting light sources. Also, I think at small sizes a lot of that detail will be totally lost, I'd un-distress that text. Really, though, does the text need to be there? How about if you dropped the .com?

Strong graphic appeal though, and I like your style/ approach.

creepylurker
 
2010-03-05

the first looks a bit more tyre like to meet. I would possibly try making the nubs wider so the space is less, that way it couldn't be confused with gears.

rogue_designer
 
2010-03-05

Originally posted by: arigato

I'm strongly unconvinced by the green teeth and there seems to be conflicting light sources.

More and more, the skull looks to me like it has a hitler hair problem.

Big Ern
 
2010-03-05

Thanks for comments guys. I (stupidly) forgot the .ai on another machine so I won't be able to make any changes until Monday...

The light source is meant to be coming straight in from the left, hence the green shadows all (mostly) on the right. I'm ok with sacrificing perfect shadows for style sake and will probably leave as is unless you see some blatant errors.

The "hitler haircut" thing is supposed to be one part shadow and one part 80s stylised skater cut. Probably leave that as is as well unless the hitler thing is really obvious.

Will try some more with the tire/tyre... I think widening nubs slightly and closing them in is a good idea, might also add a very slight gradient on the inside rim edge to make it look round...

Will also post with the font filled in to see if that looks better, change the green teeth to white and (re)drop the ".com".

All good comments, thanks a bunch! Ari likes my style/approach! blush

(keep comments coming if you've got 'em in the meantime)

Candy Beard
 
2010-03-06

I like the first tyre best. :shrug:

I find the green too ... light. I think I'd prefer something darker. http://markclarkson.com/Temp/gadf.jpg

Walt
 
2010-03-06

http://motorsportcraze.org/store/images/MX350_tire_lg.jpg

Big Ern
 
2010-03-07

I'm not sure about the darker green, looks too military to me... but yeah in comparison, mine looks kinda off now compared to yours. Will try a few things.

Walt - I can't believe the idea of actually LOOKING at a tire didn't come to me... duh. creepy's suggestion of wider nubs, closer together was a good one. Will try the gradient as well.

More to come!

Big Ern
 
2010-03-08

Howzat?

3

http://robcutforth.com/images/gdflogo3.gif

Teeth whitened, green darkened slightly, nubs changed, tire gradient added, text de-stressed.

4

http://robcutforth.com/images/gdflogo4.gif

Or this one with teeny tiny nubs.

EDIT:-- Still didn't like the bloody tire... last one.

http://robcutforth.com/images/gdflogo5.gif

rogue_designer
 
2010-03-08

That last one is much improved.

edit... Except, I think the gradient in the tire is unnecessary.

arigato
 
2010-03-08

k

Candy Beard
 
2010-03-08

k

Have you tried the nubs with less concavity? Or maybe even slightly convex?

OTOH, it looks very pointy, dangerous, and razor-bladey as is. Mayhap that's what you're after?

Big Ern
 
2010-03-09

thanks boys, your opinions are muchly appreciated as usual!

Clarky- yeah i am going for quite an aggressive logo. Your comments would tell me i'm on the right track. Cheers dude.

R_d - i think i will leave the gradient there for the web version and ditch it for print (he it ever gets that ear

Big Ern
 
2010-03-09

if it ever gets that far, i mean. Posting on 12s from a mobile is a nightmare!

Syrion
 
2010-03-14

Have you scaled the logo up and down as well? I think you may run into a few problems.

Big Ern
 
2010-03-30

Originally posted by: Syrion Have you scaled the logo up and down as well? I think you may run into a few problems.

You are correct, sir. I should've listened to people in here from the start. Will be doing more later when I have more time.

billyy2288
 
2010-09-25

Originally posted by: arigato I think the 2nd looks more like a tire.

I'm strongly unconvinced by the green teeth and there seems to be conflicting light sources. Also, I think at small sizes a lot of that detail will be totally lost, I'd un-distress that text. Really, though, does the text need to be there? How about if you dropped the .com?

Strong graphic appeal though, and I like your style/ approach.

I also think so.

arigato
 
2010-09-25

oops

arigato
 
2010-09-25

fixed some spammer just posted, made a second page, I deleted the user. So anyway I declare this thread FIXED

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Logo critique